How to build a following on your Facebook page

This article contains links to third party websites where I may earn from qualifying purchases.

In this post, I’m going to talk about the method I used to build my following on Facebook to gain one thousand and five hundred authentic likes in around 12 weeks. 

What is Facebook?

Facebook is a social platform created by Mark Zuckerberg and Edward Saverin while they were students at Harvard College in 2004. In 2006 the network became open to the public, and anyone in the world, 13 years or older were able to join. In a short time scale, Facebook took over from other platforms like “My Space” to become the most popular social networking website of all time.

Why do I need a following on Facebook in the first place?

Well in a nutshell that is where “The world and his wife” hang out these days. According to Zephora, in June 2019, Facebook had 2.41 billion active users, with 1.59 billion of them logging into Facebook every day. Even if you are not on Facebook your self at the moment, I bet you know many who are.

So you see. When you have a story to tell or a product to sell, then Facebook is the place to be.

So How do I Start?

Woman showing a Facebook icon

If you haven’t already set up a Facebook business page or fan page yet, then visit this guide in the Facebook help section.

Once you have created your page go to your about section and create a short bio about your page. Keep it relevant and concise. And be open.

Fill out all your other relevant information, contact details etc. All this, including your bio, can be edited at any time. One thing to remember. If you are operating as a business, you must give a proper street address to be contacted, no matter how small your turnover. PO boxes or “mailing address” are not allowed. This is the law in the UK, USA, Canada, Europe, and pretty much the rest of the world. Also, any savvy consumer visiting your Facebook page with open wallet in hand know this fact as well.

Build your community.

You probably already know by now, Facebook is all about sharing content and building communities online. So, perhaps the first thing you need to do is consider who your audience is going to be.

Find your personal niche.

Simple, you think? You may already crochet hats and gloves, for example. Or create oil paintings of people’s pets on commission. These may sell well once you have an audience but who thinks of looking for handcrafted fashion accessories and how do you put them out there. And with so many cat-related posts, how do you compete?

Apart from your craft and artworks and other business ventures, what else are you passionate about? Ask yourself what other interests do you have?

Because that is the key. If you are genuinely interested in something then you know there are others out there who will be interested also.

One of my very own personal niches.

As an affiliate seller, I found that I had a far better reach when publishing products on Facebook directly than via my blogs alone. This was purely accidental, and once I realised what was happening, the likes started flooding in.

The mission of my Facebook page Mojo’s Collections was to, and still is, to share some of the big, exciting, quirky and loudest stuff I could find on the internet. While at the same time, making a small passive income for my efforts. A few weeks into working on the page, I stumbled upon the sub science fiction genre, “Steampunk”.

The Steampunk Movement has a big following across the world. People dress up and take part in events dressed as their favourite characters (cosplay), or even invent ones of their own. With such things like Leather goggles, top hats and victorian dresses being scarce has paved the way for those who can to create their own. And for those who can not or don’t want to, to purchase or have things made to order. Often from Etsy or eBay, and sometimes Amazon Handmade.

Your personal niche can be whatever you like. If you are interested in fishing, use it. Cake baking is a good one. Something you enjoy, and something you can combine with your craft from time to time. As an example, the person creating hats and gloves could put their skill in making cosplay accessories. The pet portrait artist could recreate a fisherman’s “Big Catch” photograph into an oil painting.

Join suitable groups.

If you have set up a page already, you may also already joined in some so-called “Networking” groups. These are set up by people to attract other people with the same interests in the same business to share posts and to encourage each other to like each other’s pages.

This kind of activity may get you some likes, or if a large group with an extensive members list could get you a few more. 

But think about it. A Facebook-like or other reaction from a group member who sells a similar product or services is not worth anything. They have no genuine interest in your page content. They just like your page to return a favour. And let’s be honest here, are you going to re-visit their page or buy from their website? Probably not.

Such groups are great for support and keeping an eye on your competition to gather new ideas. But stay clear of the “Lets network threads”, unless you have something of interest to that group’s members.

Join groups that involve your personal niche as well as your business niche. This is where your audience is living.

Don’t be afraid of public groups.

A groups privacy can be either secret, closed or public. 

When someone share’s to a “public” group, posts, likes, and comments are available to the world. Members of public Facebook groups can share your content with their personal profile, other groups and also tag friends If they wish. And they do.

Closed Facebook groups are also cool.

Closed or private groups are also cool but for the opposite reasons. They do not have the same sharing options as a “public” group. But everyone loves their privacy, some more than others. Not everyone wants to share their Comicon weekend with their workmates, but still need a community of like-minded people where they can express themselves freely.

No need to talk about secret groups as you will never find one.

Learn more about Facebook group privacy here.

Join groups as your page.

Join groups as your page, not your personal profile if possible. Some groups do not have this feature switched on, especially the older ones. But if you can do so, it has excellent advantages. The best is the ability to send a page like-request when a group member likes your post. A really cool way to get a “real” like or reaction.

Post relevant content to your page.

As well as posts about your products and services, also post about your associated sub-niche. Pictures and photos, along with a short description or message work well.

Post frequently.

Try and post new stuff to your page at least twice a day, or more. As people begin to like and follow your page, they will see more of your posts in their newsfeed where they can engage.

What can you post?

Obviously, post about your products and services. Images work best as they are great attention grabbers. Add a description to your posts and if it’s a product or service include a link to your selling page. 

Poste about your personal niche. Again use images with text. When shearing media created by someone else, like a photo of someone’s work, for instance, be sure to mention this in your post and add a credit to the persons concerned. Something like this example from my page. “Octopus Typewriter by Courtney Brown.”

Share, share, share.

Share your posts via your page to relevant groups in your personal niche’s.  

Rember always abide by a groups rules when sharing your products. In the case where a group states no advertising Just shear an image with no links and no selling pitch. As long as it’s relevant and exciting, it will help with your following.

Interact with your audience as it grows.

Reply to any comments that people my leave on your posts, and leave a reaction, like, heart, wow, etc.

Did you know, you can send a person a request to like your page when they “like” a post on your page or a post shared to a group you joined as your page.

invite to like Facebook page

Mix it up a bit.

You can probably find more than one personal niche. As you grow, find other slots and sub-niches that might suit your needs.

Do not spam.

Spam usually refers to unsolicited information. Like in junk mail. The post you share should add value to the community in some way. It’s ok to post a link to your page or website if it:

 a) is relevant to the group or comment.

b) does not breach any rules set out by the group owners.

c) you include details of where the link is going and why you think it is relevant.

d) be open. 

By making this declaration also gains trust from your audience, and they are far more likely to trust that link and click it.

Further advice for affiliate sellers.

You should take extra care when sharing your advertises products as technically you are posting a third party add. Legally you will need to declare that in your post and let people know that you could be earning money for the privilege of leading people to the third party website.

Watch those likes come in.

It can seem to be a bit slow at first, but each like you get, the faster it gets as your followers grow. This is because more and more people are seeing and resharing to your stuff. I have grown from 10 likes a week now to 50 new followers a day and growing (at time of writing). Once I had hit my first 500 likes, or so, I noticed the pace rocket.

So there you have it.

Set up your Facebook page if you haven’t done so. Find a personal niche or two that can be utilised by your business. Join relevant groups. Share. Interact.

I hope you have enjoyed this post and found it helpful. Please feel free to use the comment section below if you have anything to add, or have any questions.

Leave a Reply

Your email address will not be published. Required fields are marked *